As the London Fashion Week Festival closed its doors yesterday for another year, we take a look at how printed scaffolding banners and giant building wraps are increasingly being used to transform the environment at major events. Whether used as a promotional marketing space or to disguise untimely building works, they can create a huge impact at a low cost.
Recently the building owners at 180 The Strand and The British Fashion Council agreed that the property needed to be dressed for the occasion during London Fashion Week. Remedial works were taking place on the exterior which required unattractive scaffold and hoarding to be in place.
We were on hand to slip the building into something a little more appealing (and less revealing!) for the occasion, producing a simple black outfit in a plus size – over 2,000 square metres to be precise. And the entire makeover was completed in less than three weeks as nobody wants to be late for a show!
Greg Forster, Managing Director at Embrace Building Wraps, commented shortly after the installation, “Whilst we would normally prefer a wider window to deliver a project of this scale, we were able to work closely with the main scaffold contractors and contractors on site to reduce our time on site and deliver in time for the date that the show must go on. We are delighted with the end result and the sheer banner looks as if it could have been ironed on – she looks a million dollars!”
We have also completed numerous projects where our clients want to use the high footfall events to create an impact – and the sheer scale of giant printed banners provides the perfect platform.
At Silverstone we transformed the grandstand to promote Susuki GB motorcycles during the Octo British Grand Prix MotoGPTM.
During the Cheltenham Festival we took over a local pub opposite the main rail station for bookmakers William Hill.
And when Arsenal Football Club were launching a new away kit they came to us to cover the main face of the Emirates stadium for a giant reveal of the new kit.
With increasingly creative solutions being employed every day there has never been a better time to look at how giant printed banners and building wraps can be used to maximise exposure or minimise disruption at major events. And of course, we would be happy to help!