Embrace Building Wraps have just completed one of our most complex building wrap projects to date. We were approached by The Lexicon and Knight Harwood who are responsible for the redevelopment of the shopping centre.
The major development will totally transform the shopping area in Bracknell and when fully re-opened will feature a wide range of stores, restaurants and open spaces for the family.
We have installed two main external building wraps at the location that disguise the works and demolition of the existing Bentalls store. The first covers one long straight elevation of the building and the frame seamlessly accommodates an 850 mm drop in the pavement height along its full 62 metre length. The second wrap is formed of banners that are wrapped around three separate elevations at the end of the building giving a stunning 270 degree view of the location.
All of the banners are then supported by durable printed graphics to site hoarding at street level which are seamlessly joined and matched to the giant banners above.
And it does not end there! We also brought the hoarding inside the building to life with the use of printed graphics at the two previous internal entrances to the store – whilst accommodating a range of door and access points with the perfectly aligned graphics.
The external building wraps are a striking display of exactly how the new, regenerated centre will look with bright 1:1 scale graphics, along with the clear presentation of the new Lexicon and ‘The Deck’ food and leisure quarter. Inside the printed hoarding graphics use brand logos to promote the wide range of stores in Princess Square at the Lexicon.
Greg Forster, Managing Director of Embrace Building Wraps, commented: “It has been a joy to be involved with a project as exciting as The Lexicon in Bracknell. The new shopping destination will totally transform the area and this is perfectly aligned with the work we do. We have been able to similarly transform the unsightly building site into a bold and impactful vision of what is to come.”
To find out more about the project visit our The Lexicon Bracknell case study page