You may be an expert on luxury, but can you spot a fake?
Embrace Building Wraps has just completed another of our stunning trompe l’oeil (or ‘it fools the eye’) banner installations at one of London’s most prestigious addresses, One Sloane Gardens.
The property is part of the Cadogan Estate and lies directly opposite Sloane Square in Chelsea. The building is being converted from individual apartments to a stunning, luxury hotel with thirty rooms, along with a boutique restaurant and rooftop extension.
The works at the property are major – a façade retention scheme was installed to secure the stunning frontage allowing for the rest of the building behind to be demolished and reconstructed. The original red brick façade will be restored, retained and enhanced.
With the retention scheme in place Embrace were on hand to transform the unsightly scaffolding and metal structures into something quite spectacular. Using imagery of the planned restored frontage we were able to produce a life-size, one-to-one scale banner of the building behind the metalwork.
Installation of the mesh PVC banner would always be complex as the facia of the building is curved and features archways, soffits and multiple elevations, along with the requirement to deliver voids for site monitoring points. Fortunately Embrace was the appointed building wrap provider and these types of complexities are our bread and butter! Through our site survey and expert team the stunning banner was delivered and installed on time and on budget as always.
The impact on the urban environment was outstanding. What appeared to be a building site was totally transformed into a realistic vista of the renovated building. People passing by are presented with a stunning visual treatment that - unless you know what you are looking for - you may need to look twice to realise anything had changed at all.
Would you have spotted the ‘fake’?
To find out more about this project take a look at our One Sloane Gardens case study page.