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New upcycling initiative brings new life to the largest building wrap in the UK

Embrace upcycling banner karma

Embrace Building Wraps introduces ground-breaking ‘Banner Karma’ scheme, enabling the repurposing of used printed banners & fixing materials to deliver a reduction in waste

Embrace Building Wraps, a UK leader in printed building wraps and scaffold banners, has announced today a new initiative that will see the largest giant building wrap in the UK at Colmore Row in Birmingham on removal transformed into durable, weatherproof family yurt & agricultural covers. The 2,445 m2 banner will be removed this week and then repurposed, delivering a more positive environmental outcome.

The banner - which weighs 1,200 kg and is equivalent in size to a wall of fifty buses - has been used to enhance the streetscape whilst disguising building works during the commercial redevelopment of 55 Colmore Row for the past year. As the works reach completion, Embrace and their client IM Properties have taken the opportunity to give the banner a second life by being upcycled and repurposed to make further use of all of the component materials.

The solid PVC used in printed building banners is difficult to recycle due to the need to stand up to incredible wind loadings and tensioning. Through the Banner Karma initiative the PVC banner and its fixings will be used in weatherproof covers for family yurts. Even the bungee ties will be used to secure the PVC around the yurt frames so that nothing goes to waste.

Banners are ideal for this application due to the hardwearing properties of the PVC, along with the white reverse of the printed banner reflecting the heat of the sun’s rays. Additionally the solid PVC acts as a wind break and waterproof barrier from the elements.

Greg Forster, MD of Embrace Building Wraps, says: “A simple act such as this is the heart of good building and business practice. We fully support sustainability initiatives that result in a positive social impact and environmental outcome.”

“In our environmental policy we believe sustainability is the collective responsibility of our staff, supply chain and our clients. Together, we can all put this at the heart of each project we manage, which we hope will leave a positive lasting legacy.”

Embrace are continuing to explore alternative uses for all base materials in both business and consumer applications, including garden furniture covers, storage tents, boat covers, tarpaulin alternatives and temporary floor protection.

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