Embrace deliver unnoticeable building wrap

We have recently found ourselves back down in Sloane Street working with our long-time friends at The Cadogan Estate and McLaren Construction. Having previously completed multiple successful building wrap projects in the area, this time our attention was drawn to 51-52 Sloane Street – the former home of the Peruvian Embassy. The development comprises of two Victorian townhouses that are undergoing extensive exterior restoration and internal remodelling works, transforming them into mixed-use commercial space.

We were appointed to disguise the unsightly scaffolding and works, both for people passing by at street level and also when viewed from the prestigious surrounding area. Once again, we have delivered with our full 360 degree project management service.

The first element of the brief was to dress the low level with printed site hoarding graphics. The simple and stylish design features the image of greenery tumbling from above, along with the Cadogan branding, property details and helpful QR code delivering more details at each end of the walkway.

Above this the magic really starts with our printed building wrap to the main access scaffold. Our creative team delivered on the CGI trompe l’oeil design, completely disguising the unsightly scaffolding and instead creating an illusion through the expertly designed printed replica of the building’s façade.

Greg Forster, Managing Director at Embrace Building Wraps, said:

We should open an office along Sloane Street with the number of projects we have delivered here over the years! This installation is outstanding as the high-definition CGI trompe l’oeil design works so perfectly. How our creative team manage to match the colours and shadows so perfectly is absolutely incredible. We did spend a lot of time on the choice of flowers and foliage on the site hoarding to ensure the authenticity of what can grow in the winter. This installation screams pure quality.

To find out more about this project head over to our 51-52 Sloane Street building wrap case study page.