Stunning building wrap for future Waldorf Astoria luxury hotel
The Embrace Building Wraps team have recently completed a remarkable project at Admiralty Arch, one of London’s most iconic landmarks. We successfully designed, printed, and installed a giant CGI tromp l’oeil scaffold wrap that replicates the original façade of the historic building, which is being converted into a luxury hotel for Waldorf Astoria.
Embrace worked closely with the developer Reuben Brothers and the main contractor Knight Build to create a stunning visual solution that preserves the aesthetic and historical integrity of the building while the works are in progress. We installed offset frames to the main access scaffold (Peri Up System Scaffold) and cloaked the elevation facing Buckingham Palace in a 2,945 m2 one-to-one scale computer-generated image of the building on a printed scaffold wrap.
Greg Forster, Managing Director at Embrace Building Wraps, said:
This project was a huge challenge for us, but we love challenges, and we always find a way to deliver an outstanding visual outcome. The size of the project, the shape of the building, the quality of the artwork and the installation were all very demanding, but we are very proud of the result. We have created a realistic and seamless CGI image of the building that blends in with the surroundings and respects the heritage of the site.
We have a lot of experience in working with hotels and delivering high-quality building wraps that enhance their brand and reputation. We have delivered projects for Nobu Portland Square, The Beaumont, The Dorchester, The Peninsular London, The Ritz and now Waldorf Astoria London Admiralty Arch. We are delighted to be part of this prestigious project and to contribute to the transformation of this landmark building.
The wrap will be on the scaffold for approximately eighteen months, until the completion of the renovation and conversion works.
For more details visit our Admiralty Arch case study page.
