Internal printed banners revitalise shopping centre space with stunning graphics and innovative design
Embrace Building Wraps has once again showcased its remarkable ability to transform commercial spaces with a stunning new project at Merry Hill shopping centre. This revamped food court serves as a prime example of how striking printed graphics can elevate ambiance and customer experience. Located at the heart of Brierley Hill, Merry Hill Shopping Centre boasts a plethora of food brands and shopping options, yet its large food court had been underwhelming—characterised by clean lines but lacking in warmth and vibrancy. With its glazed roof allowing ample natural light and several atriums, the food court presented an ideal canvas for design innovation.
Recognising the potential of this space, Embrace Building Wraps returned to partner with the centre for an ambitious rebranding project. The focus was clear: to inject life into the food court by creating visually stimulating graphics that would not only dress the space but also encourage foot traffic and elevate diners’ experiences. The team set to work, using the Easytex frame system to stage digitally printed graphics on three bulkhead elevations, spanning a staggering combined length of 150 metres, each towering at 2.9 metres high. With Nightstar Onyx ST2163 black back fabric ensuring rich colours and effective light absorption, the transformation was both stunning and practical, seamlessly blending with the centre’s existing aesthetic while providing a brand-new look.
Greg Forster, Managing Director of Embrace Building Wraps, expressed his enthusiasm about the project, stating,
Working with Merry Hill once again has been an incredible experience for us. We understood how essential it was to create a welcoming environment in the food court. The transformation not only meets the visual needs of the centre but also fosters an engaging atmosphere for visitors.
His words highlight the mission behind Embrace’s work: to enhance public spaces, making them visually appealing and functional, ultimately benefitting the businesses within.
The finishing touches to the food court intervention included vibrant designs that were carefully tailored to resonate with the diverse demographic of shoppers frequenting the centre. The infusion of colour and creativity shines through every corner, inviting customers to linger and enjoy the dining atmosphere. The successful completion of this project reaffirms Embrace Building Wraps’ commitment to quality, craftsmanship, and client satisfaction.
Located in one of the UK’s most notable shopping destinations, Merry Hill Shopping Centre serves millions of visitors each year, housing over 250 stores and restaurants across a sprawling 1.5 million square feet of retail space. Renowned for its dynamic shopping environment, Merry Hill has steadily evolved to meet changing consumer needs while remaining a staple for leisure and dining. With this latest transformation led by Embrace, the shopping centre has further solidified its mission to provide not just shopping options, but memorable experiences for its visitors.
In a bustling retail landscape, aesthetic appeal is paramount. The successful implementation of Embrace’s building wraps ensures that the Merry Hill Shopping Centre stands out not only as a retail hub but also as a cultural space where families and friends can gather, dine, and find enjoyment after a long day of shopping. Comprehensive wrap solutions like those offered by Embrace are critical for businesses looking to differentiate their environments in this crowded market.
Embrace Building Wraps continues to be a leader in the sector, not just for their innovative products but for their vision to enhance commercial spaces across the UK. The Merry Hill project underscores the transformative power of printed graphics in creating inviting environments. As Greg Forster added,
Our work at Merry Hill is a testament to what innovative design and collaboration can achieve. We are proud to contribute to the local community’s experiences and look forward to undertaking more projects that challenge our capabilities and redefine spaces.
For those seeking to enhance their retail or commercial spaces, this inspiring project at Merry Hill is proof of what can be achieved through thoughtful design and expert execution. If you’re interested in exploring building wrap solutions, contact us to discover how we can transform your space into something extraordinary.
