Embrace Privacy
This privacy notice is effective from 25th May 2018. It is updated on a regular basis, but if you find any of the information out-of-date, or have questions you would like to ask, please contact us on howdy@embracebuildingwraps.co.uk
- Placing our partners at the heart of everything we do
The DMA believe that the General Data Protection Regulation (GDPR) mirrors a long-held view about the need to place the customer at the heart of everything that marketers do.
We follow the same principles at Embrace Building Wraps:
Put our partners first
Respect privacy and meet partners’ expectations
Be honest, be fair, be transparent
Exercise diligence with data
Take responsibility, honour accountability
And as such, this privacy notice outlines all the ways Embrace Building Wraps processes data and why, and how any individual can easily remove themselves from that activity should they wish.
- Legitimate interests
We only send marketing information we believe is relevant and doesn’t infringe upon your rights.
In line with GDPR, our marketing activity rests on ‘legitimate interests’. In order to be competitive in our market we deploy carefully crafted marketing activity to select business contacts. We do so, believing this information will be relevant to their role and necessary for them to stay up-to-date on developments in the industry. We process limited and strictly relevant individual data, ensure that the data remains up-to-date, and ensure that anyone can quickly and easily opt-out of receiving marketing contact any time they wish. This privacy notice outlines the ways in which individuals may meet Embrace Building Wraps, or the ways Embrace Building Wraps might contact them, and how the individual’s data is processed and protected following GDPR instruction.
- Visitors to our website
Google Analytics
By analysing our most and least popular pages, Google Analytics help us understand what you want to find out from Embrace Building Wraps – and to make sure we keep on delivering the most relevant information. When someone visits www.embracebuildingwraps.co.uk we use Google Analytics to collect standard details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is aggregated in a way which does not identify anyone.
Search engines
Your searches remain completely anonymous. Search engines only provide Embrace Building Wraps with anonymised search terms. This means that we often have no access to the specific search terms used to arrive at the Embrace Building Wraps website (for example ‘scaffold wraps). Even when terms are available to us they remain anonymised and non-identifiable.
On-site searches
Anonymous search information tells Embrace what’s missing from the website or isn’t clearly signposted, and therefore what website visitors want to find out more about. No user-specific data is collected using the on-site search. We collect these search terms to better understand what people are interested in, whether they have difficulty finding it, and whether there is something missing that we should add to our website.
Use of cookies by Embrace Building Wraps
Cookies have a variety of uses – from ensuring this website runs properly, through to measuring video views.
- Unsubscribing / opting out
We respect your right to unsubscribe or opt out.
We include an unsubscribe link in every one of Ocean’s marketing emails.
However, if you have been receiving marketing emails from us and wish to opt-out you can also do so by emailing howdy@embracebuildingwraps.co.uk
As with all opt-outs from our email marketing activity, the only data that remains on our system is the email address that opted out of our marketing activity. This is stored so that it can’t be re-added. No other data on the individual is retained.
- Direct mail marketing
We use direct mail rarely, and only to enhance our customers’ experience with Embrace
On occasion and for very specific promotions we will send direct mail to our partners and to business individuals we expect to be interested in certain campaigns.
- Security and performance
We take our security responsibilities seriously.
Embrace uses a third-party service to help maintain the security and performance of the Embrace website. To deliver this service it processes the IP addresses of visitors to the site.
These IP addresses are not tied to any other form of identification.
This monitoring protects the website and Embrace data integrity from malicious attacks.
- People who contact us via social media
We delete the data as soon as possible.
On these platforms it is possible for you to contact us directly with a private message.
If you send us a private or direct message via social media the message will be stored for a maximum of three months, unless in the case of a complaint that needs investigating.
In the case of a complaint the message will be kept for as long as is necessary to resolve the issue. It will not be shared with third parties, unless in the case of a complaint that needs resolving in conjunction with others, such as a contractor. In such a case we will share the message with as few people as possible and make clear the necessity of respecting the privacy of any individual involved, by asking third parties to not share the message any further and delete it as soon as a resolution has been reached.
- Links to other websites
This privacy notice only applies to the Embrace domain.
This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.
- Data sharing
We don’t share identifiable data with third parties.
On occasion we share anonymised, aggregated performance data with third parties (such as landlords) when discussing marketing campaigns or website activity. For example, we may write a report listing the number of campaigns completed in a quarter, how many individuals they went to, and how many subsequently opened the email and clicked on it.
The data in such an instance would remain non-identifiable and that is the only way in which we would share data with third parties.
- How to contact us
If you want to request information about our privacy policy or have concerns or questions, you can email us using howdy@embracebuildingwraps.co.uk or write to: Privacy, Embrace Media Ltd.
Hope Cottage Barn, Chapel Street, Stow on the Wold, Cheltenham, Gloucestershire GL54 1DA