Embrace partners with IKEA for Oxford Street’s iconic ‘Hus of FRAKTA’ pop-up experience
Store windows transformed into the IKEA iconic FRAKTA bag using self-adhesive vinyls As anticipation builds for IKEA's new Oxford Street store set to open in 2025, Embrace Building Wraps, a leading provider of innovative wrapping solutions, has taken on a creative and visually stunning project that celebrates one of the brand's most recognizable symbols—the