Oxford Street

Embrace partners with IKEA for Oxford Street’s iconic ‘Hus of FRAKTA’ pop-up experience

2024-12-07T16:57:30+00:00November 23rd, 2024|Advertising, Building Wraps, News|

Store windows transformed into the IKEA iconic FRAKTA bag using self-adhesive vinyls As anticipation builds for IKEA's new Oxford Street store set to open in 2025, Embrace Building Wraps, a leading provider of innovative wrapping solutions, has taken on a creative and visually stunning project that celebrates one of the brand's most recognizable symbols—the

Embrace deliver on sustainability with ‘waste to energy’

2023-11-29T07:44:47+00:00November 28th, 2023|Building Wraps, Environment, News|

Refuse derived fuel created from former building wrap A 4,000 square metre building wrap has been converted into fuel energy with zero waste by Embrace Building Wraps. The award-winning building wrap was installed in 2022 and covered Smallbrook Queensway SBQ in Birmingham for our client CEG Commercial Estates Group (CEG). It has now been

IKEA in the bag with iconic Oxford Circus building wrap

2023-09-02T15:45:33+00:00August 29th, 2023|Building Wraps, News|

Embrace printed scaffold banner wraps the former Topshop siteEmbrace Building Wraps has just completed an iconic printed scaffold banner installation at Oxford Circus for their client IKEA. The printed wrap, which covers scaffolding during works to transform the former Topshop location, features a design that includes a giant-scale representation of the legendary IKEA FRAKTA bag,

Embrace wrap scaffold around Selfridges Oxford Street

2023-08-18T14:26:07+00:00August 18th, 2023|Building Wraps, News|

Scaffolding hidden at the iconic London store The Embrace Building Wraps team have been back with our friends at Selfridges & Co, this time to hide the main access scaffolding in place during works on the building façade at the flagship store along Oxford Street and Orchard Street. To mask the two elevations of

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